This lecture examines sustainable consumer behavior through the lens of soft power, highlighting how marketing and behavioral strategies can influence everyday choices in support of sustainability objectives. It connects consumer decision-making to diplomacy and international business by showing how markets play a key role in translating policy ambitions into daily practices. While diplomacy and regulation define sustainability goals, markets and consumer behavior ultimately shape their real-world impact.
Agenda:
- 16.00 – 16.15 Welcome
- 16.15 – 16.45 Lecture by Kim Willems
- 16.45 – 18.00 Networking Reception
- 18.00 End
Participant fee:
BDA House of Diplomacy Member: free of charge
BDA House of Diplomacy Non-Member: 40 euro excl. 21% VAT
Registration:
Please send an email to delia.barbu@vub.be.
Participation is guaranteed upon written confirmation only.
Cancellation :
Registrations can be cancelled or modified free of charge until one day prior to the event.
For cancellations after this deadline, a late cancellation fee of €20 + VAT will apply.
In case of a no-show, participants agree to pay the full registration fee of €40 + VAT.
These fees help cover administrative and catering costs.
Thank you for your understanding and cooperation!
Venue:
Vanbelle Law
Boulevard du Souverain 398 / Vorstlaan 398
1160 Brussels
https://www.vanbellelaw.com/
