In an increasingly complex and volatile world, countries need to take a strategic approach to building their nation brands. In this lecture, Dr Keith Dinnie, world-leading expert in the field of nation branding, will demonstrate how the ICON model of nation branding can provide a solid foundation for exploring new directions for nation brands. The four dimensions of the ICON model – Integrated, Contextualized, Organic, and New – can be applied to any nation brand and at any stage of the nation brand-building process. After the lecture there will be time allocated for Q&A with Dr. Keith Dinnie.
Date:
14 March 2024
Agenda:
- 12.30 – 12.45 Welcome
- 12.45 – 13.30 Lecture by Prof. Dr. Keith Dinnie
- 12.45 Start Lunch Buffet
- 13.30 – 14.30 Q&A and Networking
- 14.30 End
Participant fee:
BDA House of Diplomacy Member: free of charge
BDA House of Diplomacy Non-Member: 45 euro excl. 21% VAT
Registration:
Please send an email to delia.barbu@vub.be.
Participation is guaranteed upon written confirmation only.
Venue:
Vanbelle Law
Avenue du Général de Gaulle / Generaal de Gaullelaan 47
1050 Brussels
https://www.vanbellelaw.com/
Catering is kindly offered by www.lepecheurnord.com.