BDA House of Diplomacy Lecture: ‘Nation Brand Building’


In an increasingly complex and volatile world, countries need to take a strategic approach to building their nation brands. In this lecture, Dr Keith Dinnie, world-leading expert in the field of nation branding, will demonstrate how the ICON model of nation branding can provide a solid foundation for exploring new directions for nation brands. The four dimensions of the ICON model – Integrated, Contextualized, Organic, and New – can be applied to any nation brand and at any stage of the nation brand-building process. After the lecture there will be time allocated for Q&A with Dr. Keith Dinnie.


14 March 2024



  • 12.30 – 12.45 Welcome
  • 12.45 – 13.30 Lecture by Prof. Dr. Keith Dinnie
  • 12.45 Start Lunch Buffet
  • 13.30 – 14.30 Q&A and Networking
  • 14.30 End


Participant fee:
BDA House of Diplomacy Member: free of charge
BDA House of Diplomacy Non-Member: 45 euro excl. 21% VAT


Please send an email to
Participation is guaranteed upon written confirmation only.


Vanbelle Law
Avenue du Général de Gaulle / Generaal de Gaullelaan 47
1050 Brussels


Catering is kindly offered by