15/10/2026
BDA HOUSE OF DIPLOMACY LECTURE: ‘Soft Power at the Checkout: Influencing Sustainable Consumer Behaviour’
This lecture examines sustainable consumer behavior through the lens of soft power, highlighting how marketing and behavioral strategies can influence everyday choices in support of sustainability objectives. It connects consumer decision-making to diplomacy and international business by showing how markets play a key role in translating policy ambitions into daily practices. While diplomacy and regulation …