The BDA organises lectures throughout the year, on topics of the moment, as well as topics of continuing interest in the fields of diplomacy and international business. Lectures are free and open to all, though registration is required. The topics and speakers of the Distinguished Lecture Series are planned on an annual basis, and the Guest Lectures provide us with the opportunity to offer talks at shorter notice. For further information see below or contact


Guest Lectures

16, 23, 30 October 2018

EU Trade Diplomacy, Reindustrialisation and Economic Security Issues

Lecture 1 on EU Trade Diplomacy: 16 October 2018.
More information available here.

Lecture 2 on Reindustrialisation of Europe: 23 October 2018.
More information available here.

Lecture 3 on EU Economic Security Issues: 30 October 2018.
More information available here.

Brussels Diplomatic Academy – Vrije Universiteit Brussel
Pleinlaan 5
1050 Brussels
Room Bruges, level -1

from 17.00 to 18.30

Participation is free, but registration is required at


Brussels Diplomatic Academy - Vrije Universiteit Brussel

6 November 2018

China Lectures series

Lecture 1:
IP Protection in China: Best practice to protect your competitive advantage on the Chinese market on 6 November 2018.

With China well on its way to become an innovation powerhouse, IP protection has evolved in just a few decades from a no man’s land to a top national priority. This module will introduce the audience to the importance of innovation and IP for the Chinese economy and to the resulting improvement of the IP protection regime. Different tools are available to foreign businesses to protect their competitive advantage in China and best practices must be implemented if businesses want to benefit from the many opportunities this challenging market has to offer.

The module will be structured into four parts: (1.) Introduction to the state of innovation and IP in China; (2.) Best practices to protect intangible assets in China; (3.) Focus on the importance of filing patents in China through a case study analysing the (lack of) filing strategy of a Belgian company; (4.) Introduction to the Chinese IP right enforcement mechanisms (the country is becoming a top jurisdiction where to litigate patents).

Lecture 2
China’s New Normal on 21 November 2018

President Xi Jinping has vowed that China should establish itself as one of the most innovative countries by 2020 and leading innovator by 2030. This lecture will elaborate on the six waves of innovation in China, and how China is now ready to take on the challenge to become a global leader in innovation. The presentation will also go into much detail on where Chinese companies are really strong, and what they still lack or need badly to make their dreams a reality.


Lecture 3:
China’s rise in Artificial Intelligence on 23 November 2018

China and the US are battling to become the world’s first AI superpowers. Europe seems to be absent in this race. Companies like Facebook, Google, Amazon and Microsoft are being challenged by the likes of Tencent, Baidu and Alibaba.
This lecture will zoom in on 10 reasons why the usage of A.I. in China could surpass the U.S. and definitively Europe. As Artificial Intelligence will impact our lives deeply in the next 10 years to come, are we comfortable to buy Chinese products empowered with Chinese A.I.? Would we buy a selfdriving car or intelligence fridge made by a Chinese brand? Are we OK to get eye surgery or accept a cancer diagnose from a Chinese A.I. robot?”


Lecture 4:
A smarter China: New Retail and Smart Mobility on 26 November 2018


Lecture 5:
How to take advantage from recent developments in Chinese and European trade secrets laws to better access the Chinese market on 7 December 2018

The lecture will start with an introduction to trade secrets protection across the globe, with a focus on the Chinese trade secret protection regime and its parallels with the newly adopted EU trade secret directive. This will lead to an overview of best practices to implement to protect trade secrets when dealing with China. The second part will focus on the importance of developing a strong IP and trade secrets protection strategy in order to develop winning partnerships with Chinese companies.


Practical information:

Brussels Diplomatic Academy – VUB
Pleinlaan 5
1050 Brussels
Meeting room Bruges, Level -1

from 15.00 to 16.30 followed by a networking reception

Participation fee: 40 EURO per lecture (excl. VAT)

Registration: is required at



In cooperation with Brussels Academy for China and European Studies (BACES) and the Belgian Chinese Chamber of Commerce (BCECC). 


Brussels Diplomatic Academy, Pleinlaan 5, 1050 Brussels

Distinguished Lecture Series

14/12/2017 5:00 pm - 2017-12-14 18:30:00

Distinguished Lecture by the South Korean Ambassador to Belgium

The Brussels Diplomatic Academy is pleased to invite you to a

Distinguished Lecture to be given by the South Korean Ambassador to Belgium, His Excellency Mr. Kim Hyoung-zhin


The Security Situation on the Korean Peninsula: Reflections on its Implications for EU, NATO and Belgium

Brussels Diplomatic Academy – Vrije Universiteit Brussel
Pleinlaan 5
1050 Brussels
Room Rome, level -1

14 December 2017, from 17.00 to 18.30

Attendance is free, but registration is required at